Crypto exchange Binance has partnered with Khaby Lame, the most-followed creator on TikTok, to increase awareness of Web3. The influencer will act as a global brand ambassador for the exchange, helping debunk myths surrounding the crypto and blockchain space.
Lame rose to fame on TikTok, gaining 142 million followers with his videos calling out do-it-yourself content creators who make things too complicated. He provides comical life hacks that make things much simpler while doing his signature move where he puts both his palms up.
Binance told Cointelegraph that Lame, with his signature style, will create content that clears up misconceptions around Web3. According to James Rothwell, an executive at Binance, Lame will bring relatability as Web3 adoption scales. Rothwell explained:
“With so much nuance around Web3 and misinformation in the world, it was a perfect match to have Khaby on board to help debunk some of the myths around this space.”
In a statement, the TikToker said he had been curious about Web3 for a while. According to Lame, the partnership with Binance “aligns perfectly” with what he usually does, which is making complicated things easier and more fun. “I consider my followers as my family, and I am always looking for new challenges and interesting content to share with them,” he said.
Apart from creating content about and clearing up myths around Web3, the TikTok star will also create nonfungible token (NFT) collections with Binance, with the goal of enhancing engagement with his fans.
The onboarding of Lame into Binance follows the firm’s efforts to work with big celebrities. Last week, the exchange partnered with football star Cristiano Ronaldo to introduce his fans into the Web3 space through NFTs.
Related: KPMG enters the metaverse, invests $30M in Web3 employee training
Meanwhile, Solana recently released a sneak peek at its Web3 mobile phone concept. The device will be launched alongside the network’s mobile stack for Web3 developers. The community had varied reactions to the announcement, from supporting the release to bringing up issues on the Solana network.